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“To buy or not to buy?”…That’s always the question.

Hannah Brooks: “In an age of digital marketing the process of actually buying a magazine can be perceived by some as a pretty low tech exercise. Despite radical changes in technology, Olya and I are just as much tragic “old school” magazine addicts as we are technology junkies”.

Olya Bell: “Hannah, there is something magical about flicking through the pages of a new magazine, oh and you know it’s battery is not going to give up on you half way through the flight”.

Hannah Brooks: “I find it fascinating and exciting that fashion marketing can exist in an environment where, in many ways print is still king! Each month we eagerly await the release of new print comapaigns…sad but true”.

Olya Bell: “I hope that we will inspire you to shamelessly get out your magazines, have a bit of a flick and then share your opinions on which ads you love and which brands you feel should immediately rethink their strategies or fire their brand managers and ad agencies”.

As we all buy them often – beauty products seemed like a good place to start.

In this regular post we will rate advertisements according our  2OPINIONATED criteria:

  • Perfection ★★★★★ – because as we all know you can’t beat perfection.Translation: Locate supplier and SHOP ASAP!
  • Phenomenal ★★★★– this ad was: visually appealing, creative, aligned with brands values, showcased the product and most importantly created a desire to purchase. Translation: Memorable and YES, its time to shop!
  • Palatable ★★★– this ad: might have caught our attention but was somewhat unsatisfying. Translation: If you see the product again or you have a specific need then you might just check it out.
  • Powerless ★ ★ – this ad: missed the point, was visually unappealing and contradicts the brands image. Translation: Memorable for all the wrong reasons, no need to shop here.
  • Pointless minus– to be awarded to the brand whose advertising dollars were completely wasted. Translation: You either flicked right past the page or walked straight passed their product.
11 Comments Post a comment
  1. “To buy or not to buy” continues…this just appeared on the Chanel page on facebook, http://chanel-makeup-confident​ – do you think it tells the Chanel Perfection Lumiere story well?

    November 15, 2011
  2. Ladies, strong and often controversial will be the essence of your postings, and none thus far have failed to rivet me. I read on, and wait for your next dispatches. A Fan in Dubai, Alice Hartley.

    November 15, 2011
  3. I don’t care for the Chanel ads. They are ususally so riveting, but these look like a campus magazine. I understand the desire for simplicity, however, they made simplicity way too boring. I can see these models doing an ad for Caress or Dove. Just not as good or special as they could have been.

    November 26, 2011
  4. I totally agree – I expect more from Chanel as well. The ad is even duller in this youtube clip PERFECTION LUMIÈRE: A model of Perfection

    November 26, 2011
  5. I’m extremely inspired along with your writing skills as neatly as with the layout on your weblog. Is that this a paid theme or did you modify it yourself? Anyway stay up the nice quality writing, it?s uncommon to look a nice weblog like this one these days..

    December 4, 2011
    • Hi, thank you for your encouraging comments. Yes, it is a paid theme called Linen.
      Kind regards
      Olya Bell

      December 4, 2011
  6. Aw, this was a really nice submit. In notion I’d prefer to place in producing like this furthermore – taking time and actual work to make a rather decent article… but what can I say… I procrastinate alot and by no implies appear to obtain some thing completed.

    December 5, 2011
  7. Oh my goodness! an remarkable write-up dude. Thank you Then again I’m going through issue with ur rss . Do not know why Unable to subscribe to it. Is there everyone finding identical rss challenge? Everyone who knows kindly respond. Thnkx

    December 5, 2011
  8. Gee willirkes, that’s this kind of terrific post!

    December 11, 2011
    • We are really glad you enjoyed the post. We are looking at doing some more beauty posts before Xmas.

      Many thanks

      Olya and Hannah x

      December 11, 2011
  9. When would you like to posting again? Also been anticipating that!

    December 13, 2011

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