Man up – Tell us what kind of man you are!
One of our valued readers requested we comment on Male Fragrances. So here it is!
This fashion savvy heterosexual male (“not that there is anything wrong with it”) had difficulties relating to the models and celebrities in fragrance print ads. He found that images of Matthew McConaughey / The One with his shirt off and the naked picture of Marc Jacobs/ Bang where neither aspirational or relatable.
Which made me question – How many men actually buy their own fragrances and how many male fragrances are marketed to women and gay men?
What adverts do you relate to and when was your last fragrance purchase? Who was it for?
Over the next few days I am going to post videos from top selling mens fragrances and later in the week comment on some of the print campaigns.
We look forward to your opinions!