Handbag Abuse Continues…call the SPCBH!
The Givenchy Campaign v’s a Department Store Experience.
‘Our Anne Hathaway V’s Gwyneth Paltrow – Does TOD’s Win post raised an interesting debate. When does using a well know model or actor/actress detract from the products/brand and make us focus more on the celebrity than the product?
In this case I believe the products and the band are the main feature. Givenchy have used high-profile models yet my eyes are definitely drawn to the desirable products. I would be curious to see how this translates in store. Perfection ★★★★★‘ – Olya Bell
‘After our earlier Crimes against Marc Jacobs post Angela Fagerstrom (one of our Facebook followers) alerted us to some more examples of Givenchy handbag abuse that needed to be reported to the SPCBH (Society for the Prevention of Cruelty to Beautiful Handbags). I immediately went to investigate. What I discovered literally broke my heart. I saw these beautiful handbags chained up at the Myer Sydney store looking more like prisoners than statement handbags.
It seems such a shame to me that such an inspiring campaign could have been executed so poorly at the store level and it therefore ultimately makes for Powerless ★ ★ shopping experience. Having worked in wholesale for many years I know that extending the distribution for your brand can be a very tempting prospect, but finding new doors for your brand shouldn’t come at the expense of your brand equity’ – Hannah Brooks
‘Shame, Shame, Shame! Not only is the presentation appalling but so is the lighting – and we all know how important good lighting is! These bags should not be subjected to such conditions, they look more like rescue bags than desirable pedigrees. The result a Pointless ★ experience. Surely this is one reason why customers are turning to online shopping ‘ – Olya Bell.