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Our men’s fragrance debate – is Iggy the answer?

Iggy Pop as the new  face of Paco Rabanne Black XS L’Exces…and what a face it is!!!!

Just to add another layer to our men’s fragrance debate – Paco Rabanne have certainly taken a different track in marketing this scent. No buff male models or Hollywood Celebs are featured in this campaign.

What are your opinions on this decision by Paco Rabanne… Does Iggy Pop, as the face of a men’s fragrance, represent innovation or desperation?

10 Comments Post a comment
  1. Innovation. I love it. Plus, it really does get your attention.

    November 28, 2011
  2. MDP #

    At least it’s a step above selling insurance for Iggy…

    November 28, 2011
  3. The feedback on facebook on the Iggy Pop post has been really polarizing. People seem to be falling in either the” love” camp (like tovah11) or they are in complete disbelief that Paco Rabbane has released this campaign.

    Personally I was in complete disbelief that an insurance company used Iggy Pop for their spokesperson but here you go… MDP is right. See for yourself – http://www.youtube.com/watch?v=yYnydYrZPp8.

    Who would have thought aging rockers had such marketing potential?

    November 29, 2011
  4. Oh my gosh. The poor guy must have really needed the money to do that insurance commercial. That was pretty rough. Thanks for showing it though.

    November 29, 2011
  5. David #

    About time, just need Chanel bleu to adopt Tom waites, and polo to take on board Keith Richards.

    November 29, 2011
    • polo to take on board Keith Richards. LOL. I’d love to see it.

      November 29, 2011
  6. Mick Jagger might inspire a purchase?

    November 29, 2011
    • Sorry. I’m a Keith Richards girl all the way.

      November 29, 2011
  7. Well at least we know we will never fight over biys tovah11

    December 1, 2011

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