Has Kate Spade run out of her own ideas ?
An Unhappy Marriage
We must have missed the press release on this one… so you can imagine our horror when we opened the March US Vogue to see this ad for Florence Broadhurst for Kate Spade.
For those who are unfamiliar with the work of Florence Broadhurst… in 1959, Broadhurst established Australian (Hand Printed) Wallpapers Pty Ltd., which later became Florence Broadhurst Wallpapers Pty Ltd. Broadhurst created hundreds of wallpapers with truly distinctive and luxurious prints all with rich and vibrant colours . Broadhurst used revolutionary techniques for the time and by the mid 1960s, her company monopolised the Australian market and she then started exporting to America, Peru, Paris, the Middle East and Norway. She continued to work actively until her death in 1977 at the age of 78.
Over the past few years in Australia Florence Broadhurst fabrics/wallpapers have had a bit of resurgence and have been made available though Signature Fabrics for some time. Florence Broadhurst’s life story is truly fascinating – so if you would like to find out more about her life and times have a look at the Signature Fabrics site – www.signatureprints.com.au/florence–broadhurst.
We know that there is a licensing agreement in place between the company that owns the rights to distribute the Broadhurst prints and Kate Spade but we ‘re 2OPINIONATED and to us, such extensive use of someone elses “signature prints” comes across as borderline plagiarism! Should such an established brand have to essentially resort to buying the back-catalogue of another designer to keep themselves relevant ?
What do you think Florence would think of this use of her prints?
Surely this cheapens the life’s work of an innovative lady…Florence Broadhurst !