An American in Paris
SIGN “O” THE TIMES
A few years ago we had all the models complaining about the actresses (I know that’s not a PC term anymore…but so be it) being awarded the most important new beauty campaigns. It’s a sign of the times… it must be hard to be a European actress these days, as all the great appointments seem to be going to American “it girls”.
We all remember the controversy when Blake Lively was appointed as ambassador for the Chanel Mademoiselle handbag line. Blake, the quintessential Californian girl was seen by many in Europe as a poor choice for a prestigious house like Chanel and in direct contrast to their previous choices of quirky European beauties like Keira Knightly.
Kristen Stewart has just been appointed the face of the new Balenciaga fragrance Florabotanica in a campaign shot by Steven Meisel (see below).
The brand had previously used the European actress Charlotte Gainsbourg has the face of its Balenciaga Paris fragrance in their 2010 campaign also shot by Steven Meisel.
We love the strong, bold imagery in this campaign and it’s quite a contrast to the softness of the Charlotte Gainsbourg campaign below.
‘I’m on the fence on this one…on one hand I see that the use of Kristen Stewart is a perfect way for Balenciaga to leverage themselves with a younger American consumer. On the other hand I always loved the Charlotte Gainsbourg campaign and I think its fitting to have a European spokesperson for a European house. I’m also feeling a little sorry for all the Euro girls who must be finding it hard to get a gig these days’ – Hannah Brooks
What do you think…is this a case of inspired casting by Balenciaga…or is the brand just jumping on the American bandwagon?