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FAREWELL MARC JACOBS

SAY HELLO TO?

It’s time for Marc Jacobs to take a bow and end his lucrative collaboration as creative director for Louis Vuitton. I have always marvelled at his ability to successful steer the helm of Louis Vuitton whilst ensuring the startling growth of his own brand. Sure, Marc Jacobs isn’t  alone in heading up the design inspiration for two luxury brands . Karl Lagerfeld impressively manages to be both head designer and creative director of Chanel and Fendi.  Surely even for the most hardworking and talented designer this is too much to ask and at some point, at sometime, something has got to give! It would appear that the time is now for Jacobs as he and his business partner Robert Duffy leave LV to focus on preparing the Mark Jacobs brand for its IPO.

It will be interesting to see how the fortunes of LVMH’s cash cow, Louis Vuitton will fair post Marc Jacobs. Is the brand in its current state, bigger than the man himself? It does pose the question…how important is a particular designer to livelihood of a luxury brand? The house of Versace has famously fallen on hard times since the death of its founder and designer Gianni Versace in 1997. Even though Louis Vuitton has been around since 1854, modern luxury branding is often more a matter of mere personality than anything else. I suppose only time will tell as we all prepare to watch this space!

So thanks for the memories Marc (welcome…who knows??) LV is yet to name Marc Jacobs successor. For those of you who are still in mourning, why not watch the clip below of MJ’s last show for Louis Vuitton. I hope it helps to ease the pain. x

HANNAH BROOKS

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