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2OPINIONATED  was founded in 2011 by Olya Bell and Hannah Brooks to comment on the tactics used by fashion brands to woo consumers and how this affects the shopping experience.

 Hannah Brooks: “We are lucky to live in an era where the consumer rules. Shopping today is much less about the latest product and much more about providing an awe-inspiring experience. We wanted to create a platform in which like-minded people could share opinions on which brands provide them with inspiring experiences and which fall short of the mark”.

Hannah is a retail training and marketing consultant who lives in Sydney Australia. Having worked for leading international brands sales, training and marketing roles has led her  to form some very strong opinions on what she expects as a consumer.

2OPINIONATED evaluates the whole shopping experience, from the initial print campaign to the final purchase, using the 2OPINIONATED 5 P’s of Shopping.

Become a follower and share your opinions on what constitutes and memorable shopping experience.

Follow on twitter @2Opinionatedcom, on Instagram on 2OPINIONATED and on Facebook on 2Opinionated.


4 Comments Post a comment
  1. Luxemberg … Sydney … Dubai. A triumvirate of radically different shopping destinations. This Dubai fan of yours makes a promise to 2OPINIONATED, to keep abreast of your dispatches and provide a viewpoint from here, in the land of Islam. Bravo and Cheers to Olya and Hannah for shaking up my retail world.

    November 15, 2011
  2. Well it’s lovely to have a fan in Dubai…because…lets face it…shopping is the national sport of the UAE

    November 16, 2011
  3. Tremendous issues here. I am very happy to see your article. Thank you a lot and I’m looking ahead to contact you. Will you kindly drop me a mail?

    March 14, 2012

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