2OPINIONATED was founded in 2011 by Olya Bell and Hannah Brooks to comment on the tactics used by fashion brands to woo consumers and how this affects the shopping experience.
Hannah Brooks: “We are lucky to live in an era where the consumer rules. Shopping today is much less about the latest product and much more about providing an awe-inspiring experience. We wanted to create a platform in which like-minded people could share opinions on which brands provide them with inspiring experiences and which fall short of the mark”.
Hannah is a retail training and marketing consultant who lives in Sydney Australia. Having worked for leading international brands sales, training and marketing roles has led her to form some very strong opinions on what she expects as a consumer.
2OPINIONATED evaluates the whole shopping experience, from the initial print campaign to the final purchase, using the 2OPINIONATED 5 P’s of Shopping.
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